In the fall of 2015, Pacific Ventures was retained by the partnership to take over all of the master developer responsibilities for the community, including: infrastructure and entitlement work, merchant builder lot sales, refreshment of a master marketing campaign and management of all back office responsibilities.
The first three months of our engagement consisted of a complete re-evaluation of Summerly’s positioning, opportunities and constraints. From this, we developed a new business plan and master marketing campaign for the community.
The changes resulted in re-branding the community to better target Summerly buyers, re-planning of community amenities to reflect consumer desires, re-designing key residential parcels to meet a broader spectrum of demand, and value engineering the remaining site development work.
Thus far, the results have been beyond expectations with improved sales, increased customer traffic- exceeding prior levels within the competitive peer group, improved relations with the City of Lake Elsinore and development of solutions for the build-out of the community. Most importantly, Summerly is shedding its reputation as a lackluster community and has re-emerged as a strong opportunity for merchant builders and home shoppers alike.
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