Bedford
| South Corona, CaliforniaChanging Course For Success
Bedford had a challenging launch in 2017, and in the spring of 2020, ownership made the decision to remove its existing development partner and replace it with Pacific Ventures. At the time of transition, about 400 lots had been sold to various merchant builders, a large portion of the project’s backbone infrastructure was complete and about 250 homes were sold. Today, an additional 604 lots have been sold and the final phase of 541 lots with a recreation hub is now under construction.
During The First Few Months
The first months of our engagement consisted of a complete re-evaluation of Bedford’s marketing, budgets, segmentation, opportunities and constraints. From this work, we developed a new business plan, redefined the brand, recrafted social programming and set a new market positioning.
Results
Bedford was named 2023 Masterplanned Community of the Year by the Building Industry Association of Southern California and consistently outperforms its submarket.
- 339 Acres
- Approximately 1,538 Residences
- 3 Recreation Centers with Varied Positioning
- Parks & Gardens Linked By Pathways
- Social Programming Based On Wellness, Art & Connection
- Artistic Touchstones Throughout Community
- Adjacent Land Uses: Bedford Marketplace and Residential